Optical Store Concept – Gilbert
Optical Store Concept

Business Unit:

Project Type:


Services Provided:
  • Traffic Flow Analysis

  • Bubble Plans

  • Brand Development

  • Interior Design

  • Conceptual Exterior Design

  • The Challenge
    A global leader in eyecare and eyewear wanted to make their leap into the retail sector with a flagship store in the up-and-coming Downtown Commons in their home city of Sacramento, California. They needed to achieve multiple goals in this ambitious project: they wanted to provide a destination for both locals and tourists that offered both a selection of innovative eyewear products and optometry services while communicating a deep connection to the city.

    The Approach
    Gilbert took a holistic approach to the design of this retail space. We conducted in-depth research on the history of Sacramento, the people who live and work there, and how the company and its vision play a role in the community. Concepts explored the physical structure of the human eye, which we combined with a traffic flow analysis to create the store layout, and the DoCo community.

    The Result
    The final design featured product vignettes based on the distinct functionalities of the company’s product line, eyecare stations, and a customer service bar in a contemporary, industrial setting to illuminate the future while honoring Sacramento’s history.