Number Project/Four Loko
Four Loko, one of the most explosively popular beverages at the time of its release, wanted to make a significant impact with their exhibit at ComplexCon, one of the most relevant events in the pop culture space today. Their main goal was to revitalize the Four Loko brand through product sampling and fun experiences. To accomplish this goal, Gilbert designed an immersive bodega, inspired by the activations Four Loko creates at convenience stores across the country, to serve as a platform for activations and a party-like atmosphere that would drive traffic to the exhibit.
Complete with a famous DJ and product giveaways, the exhibit served as a hangout for attendees and a place to rediscover the Four Loko brand. Four Loko experienced massive foot traffic throughout the show, saw a big social media spike, and was highlighted by Complex, the show’s producer, for their strong presence at the show.
BuzzFeed
BuzzFeed wanted to make an impactful statement at their first Licensing Expo and debut their daughter brands: Tasty, Goodful, and Playfull. The exhibits at Licensing are typically wide open and designed with an “in your face” approach. Gilbert flipped this tradition and created an enclosed, experiential environment that led attendees through an immersive adventure with branded rooms that offered educational and sales
opportunities. The design created an incredible buzz on the show floor which achieved BuzzFeed’s goal of raising awareness of their licensing capabilities. Tasty, one of BuzzFeed’s brands, signed an exclusive licensing deal with Walmart for their cookware as a result of their participation at the show.
Franina
De Rigo REM
De Rigo REM had just merged, and they wanted to debut their new company with an impactful, disruptive exhibit that cut through the noise at Vision Expo. Gilbert created a series of modular environments that utilized distinctive materials and experiential moments to generate foot traffic, attendee buzz, and introduce this new company to the world.
Since its debut, De Rigo REM’s exhibits have included a blue vinyl cube room, a military fabric draped environment, and a branded Converse tunnel. In 2018, De Rigo REM’s exhibit won the award for “Most Creative Booth Design” and there has been significant brand awareness around the new company since 2017.
CBS
In 2012, CBS came to Gilbert with the idea of creating a brand new custom exhibit booth inspired by the 2013 reboot, Star Trek Into Darkness, Their goal was to boldy go where no exhibitor has gone before. CBS wanted a versatile booth that could be updated every year to incorporate new aspects from the Star Trek universe. Knowing this, the Gilbert design team created an adaptable environment using fabric and graphic elements. This allowed the booth to be both lightweight and easily interchangeable. Over the years, CBS and Gilbert have taken advantage of this setup, creating a fresh environment each show – from a large scale hanging model of the Starship Enterprise to a focus on our favorite heroes. In 2017, Gilbert payed
homage to television show Star Trek Discovery by using a large fabric wall that allowed visitors to literally get a glimpse into the Star Trek universe. Acrylic characters of the show were illuminated from the top of the booth, with designs resembling an intergalactic material. This allowed the Star Trek heroes to appear as if they were floating across the momentous exhibit. Through the use of fabric, lighting, and graphics, we are able to transform the CBS booth into an entirely new environment seamlessly, and we can’t wait to see what intergalactic changes they have in mind for years to come.