Safilo

Canon Virginia

Canon Virginia, the plastic mold manufacturing division of Canon, wanted to create a cohesive brand journey that told their brand’s story and illustrated their manufacturing capabilities. Most exhibits at NPE display large machinery out in the open and don’t require attendees to walk inside. Instead, Gilbert designed an exhibit that focused on storytelling, which enticed people to enter the exhibit and learn more about Canon Virginia’s products. Canon asked us to design a space that featured three distinct product categories: Product Assembly, Plastic Injection Molding and

Precision Mold Making. We created three individual environments to live under the “Get the Job Won” theme that Canon Virginia highlights in their branding. The overall design proved to be successful for Canon and helped them achieve their goals of not only showcasing Canon Virginia’s capabilities, but also those of their parent company, Canon Inc. Canon reported increased brand awareness and significant engagement at the show due to the immersive experience that Gilbert created.

BuzzFeed

BuzzFeed wanted to make an impactful statement at their first Licensing Expo and debut their daughter brands: Tasty, Goodful, and Playfull. The exhibits at Licensing are typically wide open and designed with an “in your face” approach. Gilbert flipped this tradition and created an enclosed, experiential environment that led attendees through an immersive adventure with branded rooms that offered educational and sales

opportunities. The design created an incredible buzz on the show floor which achieved BuzzFeed’s goal of raising awareness of their licensing capabilities. Tasty, one of BuzzFeed’s brands, signed an exclusive licensing deal with Walmart for their cookware as a result of their participation at the show.

Canon

Roberto Coin

London Jewelers

London Jewelers tasked Gilbert to build their new store in The World Trade Center in 2015, but this project came with an especially tight deadline. From the word “go,” we collaborated closely with the client to determine every specification needed to create the ideal environment. From defining the perfect height for showcases to identifying the right finish to match the signature London Jewelers style, every little detail was crucial to ensure a successful and timely installation.

Respecting the short timeline, it was important that we navigate through The World Trade Center’s tight scheduling and rigorous security requirements so that we could coordinate a smooth and efficient installation. Despite a packed house filled with other trades, we installed the store accordingly and finished off strong as a team. The store opened on time and continues to draw in crowds of visitors who love to indulge in fine jewelry.