The Challenge
At the high-profile One Vanderbilt, a busy and visible location, the challenge was to merge Roberto Coin's unique style with Watches of Switzerland's sleek design. Our goal was to align both brands’ identities, creating a luxurious space that offered an unforgettable customer experience. The project required careful planning to balance design and innovation while integrating both brands’ visual and functional elements.
The Approach
We worked closely with Roberto Coin, Watches of Switzerland, and the store team to ensure the design met everyone’s needs. Our team developed a detailed plan that respected both brands' identities and practical requirements. Once approved, our Project and Production teams brought the vision to life with precision. The result was a refined space that exceeded expectations.
The Result
The project delivered a stunning shop-in-shop that fused Roberto Coin's style with Watches of Switzerland's design. This success led to additional installations and strengthened our partnership, reinforcing our reputation for creating premium, tailored retail spaces that enhance brand identity and customer experience.