How to Make the Most Out of Your Display Space | Gilbert

Amplify trade shows by utilizing your custom exhibit space in a way that helps boost results for your brand. Here are some creative solutions for having the biggest impact at a trade show:

Make sure graphics capture the attention of attendees.
Most booths use graphics, but not all are created equally. The type, quality, and placement of graphics can drastically increase the attractiveness and effectiveness of your booth. For the best graphics, focus on creating pieces that are clear, focused, aesthetically appealing, and original. Then make them highly visible by placing them strategically throughout your booth. Working with a custom exhibit company who provides custom graphic design services is the ideal way to approach trade show booth design because they know how to create and place graphics for maximum impact.

custom exhibit

WWE at Licensing Expo

Prioritize space according to company and trade show goals.
Devote highly-trafficked areas of your booth to put any product or service in the spotlight. Aligning your trade show calendar with your company’s overall marketing calendar makes this process much simpler. However, an experienced exhibit design team will be able to guide you through the prioritization process.

Turn up your booth’s excitement factor with in-booth activities.
There’s a creative way to maximize engagement at every booth. An experiential design team can help you determine the best type of in-booth activity because they understand how the booth will come together to meet your goals. They also know how much space your booth will have and the best way to maintain proper traffic flow around activities.

custom exhibit

Marchon’s reception area with DJ booth at Vision Expo East

Grab space early.
Try to select a space for your exhibit as early as possible when the best spaces at the trade show are still available. For an even better chance at choosing the best space, make your selection with the guidance of an experienced booth design company after briefing them on your goals.


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